What is the process of starting selling through Ebay?
After the “warm-up” you can start thinking about finding a popular and more or less free niche. To find it, you need to study the range of product subcategories that you can potentially fill with your product. There, in the product subcategories, you can find merchants and see what they trade and how profitable their trade is.
Follow the Merchant’s Example
For example, at one time the author found a merchant who was very successful in selling Easter eggs. Some lots left him for 30-50-80 and even 120 dollars, and the monthly turnover amounted to hundreds of dollars.
Here is an example of a trader found by chance with the nickname migrace. He has been trading on eBay since 2003. His turnover for the last month was approximately $ 970. Now he has almost 1,200 lots for sale. Its assortment includes stamps, pins, badges, medals, uniforms, postcards, books.
The auction provides details on the merchant’s business success.
In the “Feedback” section, you can see when what product was sold for how much and to whom. Sales can be sorted by month, half and year. The seller shop has been trading at the auction since 2008. He has over 500 lots for sale: games, clothes, books, T-shirts, stamps.
According to the observation and according to the opinion of successful traders, there is always a good demand at the auction for high-quality, unique handmade goods, things from the Soviet past. Particularly in great demand are antiques, things that have gone through the Second World War.
Philately and numismatics are popular.
These are niches with a large cash turnover and potential, but in order to run a successful business in them, you need to have considerable knowledge and relevant experience.
It is more convenient to start registration from the payment system. You must fill in the standard fields (name, mailbox, and password). Individual entrepreneurs indicate their name, and for LLC, you need to enter the name of the person who will manage the PayPal account, or the CEO.
Filling out the listings carefully
This is an important factor for successful eBay trading. The site has an internal search engine. The user searches for a product by keywords. For example, he enters “red wallet”. The system will offer those ads in which sellers have indicated the color.
To fill in relevant keywords, you can use the sonar-tool, which is “sharpened” for Amazon, but also works for eBay. The search algorithm takes into account the factors of information disclosure: how much the characteristics of the product are described, whether the terms of payment, return and delivery are specified. The ad opening rate is also affected by its title: it must be 80+ characters, include those words by which the user can search for the product. For selling on ebay this is important.
EBay Supplier Fees
Marketplace takes a commission (fees) for:
- Placement of goods on the site. The first 50 ads are free, and then charged $ 0.35 + VAT per ad.
- Final cost fees: the cost depends on the category, product price and other factors. As a rule, it does not exceed 10% of the amount.
- Additional fees for placing a listing in certain categories.
It should also be borne in mind that PayPal takes a commission, on average, 4.5%. Sellers with a rating of at least 20 and a sales level of “medium” and above can subscribe to the store. This will help save on commissions for those with more than 50 ads.