Time-Honored Marketing Tools to Increase Visibility and Attract Sales Leads
Businesses survive on sales. In today’s digital world scenario having strong online presence is prerequisite for businesses today. E-commerce sales are expected to touch $5 trillion by 2021. With so much potential every business owner wants to get a share of sales. So it is vital for businesses to have strong search engine optimization strategy.
The competition in the E-commerce world is cut throat meaning you need to learn implement cutting-edge SEO techniques that can give you edge with strong online presence, convert sales leads into customers, and apparently boost sales. However, SEO is a dynamic science and has been constantly evolving and it could be tough to know if you’re doing the best to increase sales.
I am sharing some time-honored strategies that won’t fail you in the following lines.
Keyword Smartness
Keywords continue to be crucial part of the SEO equation. Sans keywords, your sales leads and prospects won’t be able find you. They are main pillars of any SEO strategy.
Make sure to include keywords of your business and rank for them and also make sure to work with keywords of your competitors too. It is up to you how you can use other keywords for your advantage by using them in your web page content, in your URLs, headings, image descriptions, metadata, page titles, and so on.
Start keywords research at Google AdWords even though there are other keyword planning tools. Don’t underrate the long tail keywords as competition for phrases with four or more words is lesser while offering higher conversion rates. If there are right keywords it becomes easy for your prospects to connect with your brand.
Content is the king
This has been told a gazillion times earlier. With right keywords produce content for readers and not search engines. Your content has to be more than a vehicle for your keyword phrases. It can sales leads to valuable loyal customers and helps you to reach new audiences.
Good content comes in a variety of forms, including:
Blogs
Video podcasts
Infographics
Animations
Guest blogs
Ebooks
How-to guides
Product reviews
Content forms the heart of inbound marketing. If your inbound marketing strategy is sound then your content bring customers at your door steps. Do not forget to optimize your content and make sure the keywords are pertinent to the content you are presenting.
Use Social Media to Extend Brand Reach
Consumers come to social media to engage with brands. Facebook and Twitter are the two platforms people look for content. This is a huge opportunity there for you to reach new audiences, attract sales leads and convert them to loyal customers.
Reaching out to media outlets
Reaching out to media outlets press is the best way to spread your story to many people. Media outlets with seasoned journalists are waiting for content and news stories. They publish your news across various platforms. If your story is worthy it will draw attention of prospects. Media databases have lists of outlets who offer press release distributions.
Lastly, see that your online reputation is clean. With businesses going online there is also risk of your image being tarnished by competitors or customers. Remember you are not alone when it comes to negative review. Even the most celebrated brands too have negative reviews. Do not fret but ensure that you help erase apprehensions of leads and customers if any to establish lasting relationship with them.
Maintaining a comprehensive strategy prioritizing these is important to ensure that your SEO is helping you boost sales.
