How to Select an SEO Partner

For a business to be found on the internet, they must be on the internet meaning, they need a website. Most businesses now have a website but so many businesses stop there. The company website can do so much more if it can be found in the first few pages of Google search results.  Google is the most popular search engine on the planet so it makes sense that a website appearing in the first couple of search result pages will draw more visitors to a website.

Search Engine Optimization (SEO) is what will bring a website from being virtually invisible to appearing on or close to page 1. The technical aspects of SEO are complicated and time-consuming. Most small businesses are not equipped to manage an SEO campaign while also managing their operations.  It makes sense to outsource this important function to people who specialize in this and do it all day, every day.

A New Jersey SEO company will do well for NJ small businesses because they have the local knowledge of the area.  There are so many SEO providers.  How to select the right NJ SEO company?

A good online marketing firm in NJ will start with an analysis of the site and key company objectives. If the analysis reveals bad links or Google penalties, they will “detox” the links. A keyword analysis will guide the selection of search terms based on competition and average monthly searches. They will manually build links from carefully identified websites back to the company website. Automated link generation should be avoided as it can now incur Google penalties and harm the search ranking more than helping it.

The SEO firm will generate excellent content such as blog posts and guest posts related to the goods or services the company offers.

A good NJ SEO consulting company will provide regular reports to the customer and make adjustments as needed.

Read this infographic from Landau Consulting to learn more about selecting your SEO partner.