Ecommerce Trend: From Web Traffic to Marketing Automation

The first upmost important long term project for your Shopify website (or ecommerce store) is to actually get visitors and/or potential customers to the online store website. It can be done through first setting up a full internet marketing plan. In the internet marketing plan, you would have a list of channels or traffic sources with the execution priorities.

For example in the search engine channel, there are the actual individual search engines such as Google, and Bing. For specific location markets, you would have Naver, Yandex, Baidu, or more. For social media, you may have Facebook, Instagram, Twitter, or more. In other channels, you may have Pinterest, Quora, and a few other classifieds sites or niche based forums. Here are some writing tips for instagram, facebook and other social media sites. 

The second aspect is to take a good look at your site’s conversion rate. On the other hand, you may actually look at the shopping cart abandonment rate. When you have a systematic method to reduce the number your Shopify store’s cart abandoned users, you are required essentially increasing your revenue by at least some 5-10%. But saying it is simple. When actually doing it, it will take some skills and some appropriate tools.

One of the tools is Kraviyo. It is an email marketing program like many other similar programs out there which lets you create and schedule email campaigns. The other major function is to perform marketing automation through a combination of multiple email messages and cart abandoned data analytics. 

Go through this Kraviyo Shopify setup guide on how to integrate the Kraviyo email marketing program on your Shopify site, and how to set up automated emails to enable the cart abandonment features.

We need to look at shopping cart abandonment as a conversion optimization project and take the opportunity to use the appropriate tools to increase our online shop’s revenue. A well designed and implemented abandoned cart email campaign (i.e. a set of emails that are triggered to fire at the shopping cart process) provides conversations and messages to re-engage with all those almost lost customers. The tool may be able to let you get feedback from your customers in the format of an online survey, so you can find out the qualitative side of things regarding your shopping cart and checkout processes.