Build Inbound Marketing Process Through Web Traffic, Landing Pages, Call-to-actions, And More Activities
Web traffic sources include two major categories i.e. free traffic sources and paid traffic sources. Paid traffic is actually online advertising. It may be Facebook Ads, Google Ads, or advertising from other online platform. Business owners need to continue paying the advertising programs or platforms in order to have the traffic coming continuously. Once you are out of budget, your business website will be out of luck. With free traffic, you would use other techniques to bring or attract visitors to your website. This includes search engine optimization (SEO), content marketing, other content postings that happen on social media sites, or more. In the typical plan digital marketing, it would always include both free and paid traffic sources/channels.
The techniques in the digital marketing efforts may either be inbound or outbound marketing. When it comes to outbound marketing, people may easily have mistaken it with radio advertising, billboard advertising, TV advertising, and all other types of offline traditional advertising methods. It is not at all like that. Simply launching an online advertising campaign on an online ad program actually gears more towards outbound than inbound marketing.
Inbound marketing has been a very effective method in digital or internet marketing for many years. In its framework, it has four elements: Attract, convert, close, and delight. Inbound is about marketing your business online, generating leads, and decreasing the time interval for conversions. When inbound marketing is implemented right, it would take your digital strategy to the next level with lead generation and customer engagement. The focal point of inbound marketing includes delivering quality content to your target audience who is a group of people you have previously identified. When you are able to align the content strategy and have your content published towards the interest of your audience, your business would have by nature attracted inbound traffic that can attract, convert, close, and delight.
The qualified leads and online marketing long term goals should equate to your inbound marketing strategy and execution. Basically, a well designed inbound marketing strategy would take each digital marketing tactic and have it folded into a larger strategy. This larger strategy would do something to the results of each tactic. In your effective inbound marketing strategy, you would create the required content which will draw in qualified leads. At the same time you would develop landing pages with call to actions (CTA) that capture the contact information of the visitors who are interested in your offering. You would set up and deploy your well-worked email marketing campaigns that are relevant to the specific contacts.
Essentially what you have created is a repeatable system or process to enforce inbound marketing all within your bigger business plans. From this point, it is up to you to be able to replicate the successful inbound marketing efforts to your second business, third business, and so on.
